Business & Growth Strategy
Clarify the business challenge, identify growth opportunities, prioritize the choices that matter, and turn direction into an actionable agenda.
Strategy Advisory · Facilitation · Capability Building
Clarity for leaders.Growth for brands.Capability for teams.
I help businesses and leadership teams clarify direction, unlock growth, and build the capability to execute—through business and brand advisory, strategic facilitation, and tailored training programs.
Business-minded · Brand expert · Collaborative partner
20+years across brand, business & people
50+brands advised
10+industries
20+years of experience
Experience spanning Ajinomoto, Unilever, entrepreneurial leadership, and cross-industry advisory.
01 — Services
How I can help your business
From a complex challenge to a clearer way forward.
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Brand, Marketing & Portfolio Growth
Strengthen brand direction, marketing strategy, portfolio roles, innovation priorities, and communication choices in support of commercial ambition.
Innovation, Collaboration & New Opportunities
Connect insight, innovation, brands, and partners to develop relevant propositions, collaboration platforms, and new opportunities for growth.
Team Alignment & Capability Building
Help leaders and teams think together, align priorities, solve problems, and build practical capability through facilitation, workshops, and training.
Need a strategic partner, a facilitated leadership session, or a tailored capability-building program?
Discuss how we can work together ↓02 — Selected business impact
Strategy measured by what changed.
Selected outcomes across market leadership, challenger growth, portfolio innovation, and operational value creation.
Market leader · Sunlight
+2.2 ptsTurned negative growth into sustained positive momentum
Led the turnaround and premiumization agenda. Nielsen value share increased from 66.2% in Q4 2016 to 68.4% in Q3 2017.
Source: Nielsen value shareMarket challenger · OMO
4.1%Built growth through portfolio strategy and innovation
Delivered double-digit sales and value growth. OMO Sunshine reached 4.1% Open Trade value share, while total OMO share rose by 3.5 points from Aug–Nov 2015.
Source: Internal value-share reportValue creation · Birdy 3in1
+30%Connected brand renewal with operational impact
Rebranding, repackaging, quality improvement, and cost management contributed to a 30% sales increase, supported by four cost-efficient formulas and a redesigned production process.
Ajinomoto Award · 200703 — Ways to work together
Flexible to the challenge, team, and stage of the business
Bring me in where clarity can create momentum.
Strategic Advisor
Ongoing counsel and an executive thought partner for business, brand, marketing, and growth decisions.
Strategy Project
A focused engagement to diagnose a challenge, define choices, and build a practical roadmap.
Facilitated Workshop
A structured session that helps leaders and teams align, solve problems, and move forward together.
Training & Speaking
Tailored learning experiences for organizations, universities, and professional audiences.
04 — Perspective
“I see the business behind the brand—and the people required to make strategy real.”
My executive edge comes from combining the commercial judgment of a business leader, the discipline of a brand and portfolio strategist, and the facilitation skills to turn direction into organizational action.
With a foundation in food science and a Master in Marketing, I bring analytical discipline, consumer understanding, commercial judgment, and hands-on execution across market leaders, challengers, established corporations, and growing businesses.
05 — Current executive practice
Where business ambition becomes a clearer market choice.
Today, through HuaHedHub and The Pro Candid—and as an Executive Committee member and CMO Consultant at Quickcoat—I partner with leadership teams as an advisor, executive thought partner, and facilitator: shaping direction, sharpening market choices, and building the capability to execute.
How I partnerAdvisor · Executive thought partner · Facilitator & capability builder
What I am often brought in to do
Clarify Direction
Turn a complex business or brand challenge into sharper choices and a shared direction.
Shape a Growth Plan
Connect business priorities, brand, portfolio, innovation, and communication into a practical agenda.
Unlock an Opportunity
Develop propositions, collaborations, or market possibilities with commercial relevance.
Align & Enable the Team
Facilitate decisions, build shared understanding, and equip people to move strategy into action.
Wall’s × Lipton launch06 — Innovation & collaboration
Creating new reasons for people to choose.
Led and contributed to a broad innovation portfolio—from first-market launches to local initiatives and global brand collaborations.
- Wall’sOreo · Hershey’s · Lipton Ice Tea · Dreamy Creamy · Asian Delight
- SunlightPlus range · Sakura limited edition to permanent SKU
- OMOOMO Plus · OMO Sunshine · portfolio expansion
- Market entryCif and Promax imported-product expansion in Thailand
07 — Executive journey
Leading today—grounded in two decades of growth.
Hua Hed Hub Co., Ltd.
Co-founder & Managing Director
The Pro Candid Company Limited
Executive Director, Business & Brand Strategy
Quick Coat Products Co., Ltd.
Executive Committee · CMO Consultant
Unilever Thai Trading Limited
Wall’s · OMO · Sunlight · Cif · Promax · Head of Digital
Ajinomoto Co., (Thailand) Ltd.
R&D Officer · Brand Manager, Beverage Business
50+brands across 10+ industries
Through HuaHedHub and The Pro Candid, I work behind the scenes with leadership teams to understand diverse business contexts, shape strategy and communication, and uncover opportunities that connect business ambition with brand relevance.
08 — Training, workshops & speaking
Practical learning people can use.
Tailored for people across functions and levels, my sessions combine accessible concepts, practical frameworks, relevant examples, and facilitation that connects learning to the realities of the organization.
Branding Fundamentals
How brands create value, relevance, and meaningful differentiation.
Brand & Marketing Strategy
Connect business objectives, customer insight, brand choices, and marketing priorities.
Marketing Planning
Turn strategic direction into a focused, actionable, and measurable plan.
Integrated Communication
Build a clear message and a connected communication journey across touchpoints.
AI in Marketing
Apply AI responsibly to insight, ideation, content, planning, and productivity.
Personal Branding
Clarify individual strengths and communicate professional value with confidence.
Available as a keynote, practical training, facilitated workshop, or customized capability-building program. Selected engagements include AIA Ratchaphruek and Thammasat University.
09 — Education & recognition
Second Runner-up
Global Venture Labs Investment Competition · GalvaPlus · Austin, Texas · 2011
Read the coverage ↗Master in Marketing
MIM · Thammasat University
Food Science & Technology
Thammasat University · Second-Class Honors
Advisory · Strategy Projects · Workshops · Training · Speaking